Flood-Hit Hat Yai Struggles With Plunging Hotel Bookings & Slow Recovery

Bangkok Post

 

Empty hotel lobby in Hat Yai amid low bookings

Flood-Hit Hat Yai Sees Sharp Drop in Hotel Bookings

Hat Yai, one of southern Thailand’s busiest travel hubs, continues to struggle with low hotel occupancy months after massive flooding hit the city and surrounding areas. The disaster has significantly weakened tourism demand, leaving many hotels with few guests and an uncertain outlook for recovery. 

The flooding, which overwhelmed roads, neighborhoods, and businesses in Hat Yai and Songkhla province late last year, brought one of Thailand’s crucial tourism seasons to a halt. The city typically enjoys strong travel demand in November and December, but this year’s peak season has been drastically affected.

Severe Flood Damage Disrupts Tourism & Business

Widespread Hotel Damage and Closures

According to local reports, roughly 90% of Hat Yai’s hotels suffered flood damage, with many properties unable to fully reopen or operate at normal capacity. Much of the anticipated year-end crowd — including travellers for festivals and regional events — never materialised, hurting revenue and bookings.

Even hotels that were spared the worst of the floodwaters face challenges because nearby infrastructure, attractions, and transportation links remain impaired. Some establishments remain closed or are planning extensive renovations, while others are assessing whether they can continue operating at all.

Tourist Experience & Travel Conditions

Travel conditions in and around Hat Yai remain difficult for many visitors. Heavy rains and runoff disrupted access roads and public transport services, and while some routes have been reopening, travel disruptions are still being felt across southern Thailand.

Malaysian visitors — historically an important market for Hat Yai — were advised to postpone travel plans until post-flood cleanup is further along, as many attractions and food outlets remain closed and medical resources stretched.

Local authorities and travel agencies have also worked to keep travellers informed about current conditions. Tourist police and government agencies continue coordinating evacuation and support services as needed. Also Read: Bangkok Post

Economic Ripples Throughout the Region

Broader Economic Impact

The effects of the Hat Yai flood extend beyond hotels. Businesses such as restaurants, retailers, transport services, and tour operators have taken significant financial hits due to cancellations and lower foot traffic in the city’s commercial zones.

Insurance firms have recorded thousands of flood-damaged vehicle claims in the region, underscoring the widespread disruption suffered by residents and local economies.

Government and business leaders are evaluating recovery plans and financial support programmes, but many warn that full recovery could take months — possibly into mid-2026 — before revenue returns to pre-flood levels.

What Travellers Should Know Right Now

Updated Travel Advice

If you’re planning a trip to southern Thailand — including nearby islands like Koh Lipe — it’s important to check the latest travel conditions. Transport links such as trains and buses have faced service suspensions and adjustments, though routes are gradually reopening as waters recede.

For those who still plan to visit Hat Yai, consider contacting hotels directly for updated booking policies and crowd levels, and monitor official travel advisories for safety guidance.